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Sex and Ads

The idea of writing this article came to my mind when I saw an advertisement of a "cat food". About a month ago, I entered youtube site to download a song. I always used to skip the ad portion shown before the song. But, on that day I accidently saw the ad of cat food. After watching it I was really shocked why the ads include the female sexism for a total unsexual product. On thinking over it again and again I understand that women are made as cheap marketable objects to sell the products.
     Women play a major role in almost all ads. Instead of highlighting the qualities of products to be sold, they use women a means to sell their products. Women's portrayal in today's ads is not on the right track. A major deception ads does to women is their hyper-sexualism. Instead of showing woman as a whole, each body part is separately shown and focused with sexual connotations which I think is a cunning marketing trick used by advertisers.
    As I mentioned earlier, even in the ads of non sexy products, womens are often used as sexualised beings.
    In the ads of kitchen appliances, women were represented in good manner simply to show the easiness of cooking by using the product. Also, the qualities of products were highlighted instead of showing a sexy lady.
 From the above ad it is clear that the product to be sold is given higher importance-no..full importance. Here, women are just shown in an intelligent, respectable manner. But, at present, this situation changed a lot. Today, woman is viewed as a sex object. She is normally wearing something revealing. The guy and woman are dancing in kitchen and she is willing to give him in the ad sex if she gets an appreciation for her cooking. Thus instead of pointing on the qualities of vessel or whatever the product is, they are making woman a center of attraction.

                                         

In the above ad of cat food, the woman is exposed in a bad manner.
Cat food is a total non sexy product. Still the body parts of woman is shown with sexual attractions. In this ad, after getting home from a night out, she seductively dances around a fireplace. After hedonistically telling viewers, "My passion. My cat. My choice," she ends by chugging milk out of the bottle. All these actions made her marketable.
   By watching these types of ads, the thing that I pointed out is that the woman is represented in an unintelligent and unrespectable way. In real life, will the guy prance with woman in kitchen talking flirtatiously about the food she cooked or shampoo she used ? But this stupid thing is happening in advertisements.
   So women should be given respectable roles in ads instead of selling their sex. Furthermore, sex is a holy thing in nature. Showing it in a faulty manner is quite unfair.   

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