Skip to main content

Is body hair the gender discriminating factor?

I know I had written an article showing the misrepresentation of women in ads. But by seeing again such intolerable ads, I cant stop myself from writing on it. Two days ago, I saw an ad of the hair removal cream, Veet by accidentally entering into a site (flol.com) while surfing the web.(The ad is no longer available in any other site due to public protest.)
                                 

In this ad, a woman who hasn't shaved for just a single day is transformed into a bewhiskered man. The ad concludes by saying "don't risk dudeness". Is the body hair something that only men have? Will the women become manly if she didn't use a hair removal cream even for several hours?
   What irritated me the most is the dudeness shown in the ad. The ad is compelling women to keep the legs and underarms hairless for the approval of the society. The ad also brings an idea that body hair is something gender exclusive and a woman having body hair, in any form, is not at all a woman. 
   I feel totally outraged on watching this ad. These ad makers have blatantly insulted women by telling that they had just did a humorous attempt of showing two men together and in turn prompt women to buy their product. I also used to remove my hair once in a month. Waxing, facials, hair products- ladies (me too) make use of these. Still, the archaic belief put forward by the ads that these are the most primary needs seems like a shit.
   Most men are aware that women are not always like the bonde bombshell as in the ads. Also, their partners might go months or even years without waxing. Are these women lost their rights to call themselves "lady"? No..Never...
   Thus, this ad not only insulted the women but also showed their narrow minded idea of gender discrimination. I think the one who give the idea of this ad had never met a woman. Even though the ad makers have removed this ad, this doltish representation insulting women is quite rude.  

   


                           

Comments

Post a Comment

Popular posts from this blog

Review: Freedom from the known

This is a review on the book "Freedom from the known" by Jiddu Krishnamurti. I read this book about 2 months ago. This is the one and only book that I read from cover to cover with full concentration. I want to share my experience because this is the most deepest book that I have ever read and it was a challenging experience for me. The book is a philosophical one which includes the subject matters such as freedom, fear, self-centered behaviour of humans and finally meditation.                                                              The first part of the book describes about "Freedom". Here the freedom means getting free from all authorities. That is, free from the nasty rules of the society, religion and whatever the authority is and be with a fresh, young and an unconditioned mind. Jiddu mentioned that we should not merely f...
Post a Comment
Read more

Mushrooming Boutiques in Kerala: The rise of Fashionista

Fashion is a popular style or practice, especially in clothing. For many people fashion is of higher priority while for others keeping up with trend isn't much important. The one thing that stays the same with fashion is that, it always change . Now with giant chain stores like Fabindia and the dawn of fashionistas like Pallavi namdev and Donna Karan, fashion trends change faster and more global than ever. Let's have a glimpse on the trends in clothing among teenage girls which pave the way for the growth of boutiques.  The full skirt with long blouse, was once the traditional dress for teenage girls. But it's now disappearing from the fashion screen of Kerala. On ceremonial occasions and festival days, girls used to worn Pattu paavada. This is simply stitched from the nearby tailoring shops. But now such a scene has vanished.  The half saree facilitates the transition from pattu paavada to saree, something a bit more complicated garb. But the changi...
Post a Comment
Read more

The Light Behind The Darkness

Behind every darkness, there is a light. But most people in our society  don't  want to bring that light to ignore the darkness. Almost 95% of the people are narrow minded. They are not even making an attempt to see what the darkness is and what the root cause of that is. Many people say that “if there is light, then there is darkness. Its fate…”.  But I believe that this is an utter nonsense. All human beings have the ability to lighten up this world. If each and every one of tries to understand this, then the darkness can be ameliorated. All human beings are responsible for the darkness. Don't you ever think about those who are living in the darkness and whose dreams have fed up in that deep hollow? All of us have to think about this. Otherwise we will be the losers in the life from the perspective of the society, from the perspective of the world and even from the perspective of this sacred nature. Those people in such a dark world will be mentally weakened. So,...
1 comment
Read more