Is body hair the gender discriminating factor?

I know I had written an article showing the misrepresentation of women in ads. But by seeing again such intolerable ads, I cant stop myself from writing on it. Two days ago, I saw an ad of the hair removal cream, Veet by accidentally entering into a site (flol.com) while surfing the web.(The ad is no longer available in any other site due to public protest.)

In this ad, a woman who hasn't shaved for just a single day is transformed into a bewhiskered man. The ad concludes by saying "don't risk dudeness". Is the body hair something that only men have? Will the women become manly if she didn't use a hair removal cream even for several hours?

What irritated me the most is the dudeness shown in the ad. The ad is compelling women to keep the legs and underarms hairless for the approval of the society. The ad also brings an idea that body hair is something gender exclusive and a woman having body hair, in any form, is not at all a woman.

I feel totally outraged on watching this ad. These ad makers have blatantly insulted women by telling that they had just did a humorous attempt of showing two men together and in turn prompt women to buy their product. I also used to remove my hair once in a month. Waxing, facials, hair products- ladies (me too) make use of these. Still, the archaic belief put forward by the ads that these are the most primary needs seems like a shit.

Most men are aware that women are not always like the bonde bombshell as in the ads. Also, their partners might go months or even years without waxing. Are these women lost their rights to call themselves "lady"? No..Never...

Thus, this ad not only insulted the women but also showed their narrow minded idea of gender discrimination. I think the one who give the idea of this ad had never met a woman. Even though the ad makers have removed this ad, this doltish representation insulting women is quite rude.

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